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About us

Beginning of Rochelle

The "Rochelle" brand, renowned for its exquisite crocodile leather bags featuring the most captivating patterns, is dedicated to crafting exceptional fashion products by using crocodile leather with intricate patterns, our goal is to serve as a reminder that...

"Each person has a unique natural beauty, and this diversity should be embraced among each person."

The Rochelle brand presents a collection of naturally inspired designs crafted from Porosus crocodile leather, showcasing distinctive patterns. Rochelle seeks to heighten awareness on unique natural beauty of each crocodile pattern. Encouraging the idea that everyone possesses a unique natural beauty. Rochelle hopes to empower people to embrace their own distinctiveness and celebrate natural beauty. Infusing creativity into bag design and make it be known, the brand seeks to offer everyone an opportunity to embrace the distinctive identity that sets Rochelle apart.

Family Heritage

First Generation

Started a tannery which was one of the first tanneries after world war II.

1948

Second Generation

Continued tannery at China town

1958

River brand

River brand first registered

1961

Thai Animal Skin company registered

for captive breeding farm of Siamensis and Porosus crocodiles tannery at Thonburi, Bangpakork

1966

Third Generation

Today's president of United Leather Product expanded the business to crocodile breeding farms registered to CITES for captive breeding and modern tannery, then stepped forward to develop the crocodile skin finished product factory.

1978

Rochelle bags use carefully selected quality Porosus crocodile leather. Each piece is meticulously handcrafted by our seasoned master tailors, bringing about “ROCHELLE”, a truly affordable luxury investment that withstands the test of time.